Not All Time Management Advice Applies to Entrepreneurs

Most productivity books are written by professional writers, not entrepreneurs. If you can achieve your goals by locking yourself in a room by yourself, then great, do everything the professional writers say about time management. However, if you have other people you can use or that rely on you, read this first:

Typical time management advice

I’ve read thousands of pages of time management advice between books and blog posts. I’ve tried a lot of the productivity systems available from Getting Things Done to Tony Robbins’s RPM to Traction for our entire company. There are good tips in each of those systems and in a lot of the popular books and blog posts on productivity.

The typical advice includes:

  • Block out chunks of time to work alone
  • Shut everything else out while you’re focusing
  • Avoid meetings and people as much as possible, they’ll slow you down
  • Wake up earlier
  • Don’t check your smartphone
  • “Chunk” or “batch” your digital communications

Some of this makes sense. Multitasking, when it requires more than an ounce of brain power, seems to be a myth. You need to focus on one thing at a time to perform at your best.

But, if you follow this advice to build your business, you’ll miss out on the biggest productivity booster available to you as an entrepreneur: leverage.

The secret to productivity for entrepreneurs

If you lock yourself away in a room, avoid everybody, listen to mind-boosting brainwave sounds, and boost your productivity by 20%, that’s good. Instead, if you spend an hour with someone on your team and double their productivity for two weeks, that’s better.

I don’t like a lot of meetings. However, meetings can be good. They’re a medium of communication. If used well, meetings can be a great way to boost your productivity by boosting the productivity of everyone around you.

One of the best uses of my time is one-on-one meetings. I use the approach by Andy Grove, the famous Silicon Valley CEO, detailed in his book, High Output Management. For only three to four critical leaders on my team, I meet with them periodically one-on-one every one to three weeks, depending on the person. They prepare the agenda and send it to me in advance. I am there to give feedback, learn, and nudge them in the right direction. One hour of my time can create a ripple effect of productivity throughout the company for weeks as they take our discussion and use it to guide their decisions as they work with everyone else in the company.

Even meeting with multiple people at once can be a better use of time than hiding in a room writing, if you’re an entrepreneur. Meetings are a way for you to influence those on your team, quickly learn what’s going on, and help make good decisions. If you can spend one hour of your time to boost the effectiveness of three members of your team for one week, or 40 hours each, that’s good leverage: one hour of your time for a 120 hours of improved productivity (3 people x 40 hours each).

How I try to be as productive as possible as an entrepreneur

  1. I try to do a one-on-one with each of the three to four key member of my time every one to three weeks, as mentioned above
  2. I spend the mornings before most people are working on my more individual work such as writing, reading, meditating, and planning
  3. I make myself available at almost anytime during the normal workday to discuss issues and solve problems with my team
  4. I check in periodically throughout the day on Slack and email to see if anyone needs anything from me – if so, I try to talk with them via video call, rather than respond via text so no context is lost
  5. When meeting and talking with others, I try to be as present as possible and put away anything that might distract me. If the discussion is worth me being there, it’s worth me being there fully.

Conclusion

The main point here is, unless you’re a full-time writer or creative professional, your best way to be more productive is likely through other people. Jeff Bezos didn’t become the wealthiest person in the world by listening to brainwave music, sniffing nicotine, and installing time management software on his computer (yes, I’m calling out you biohackers out there). Bezos built his wealth through other people. 

As an entrepreneur, CEO, or manager, use leverage to become more productive. Aim to make the people you work with as productive as possible – it’s the best way for you to produce far more than you can alone.

Author Bio

Matt Clark is the Chairman and CEO of Amazing.com, Inc., a company which helps people start and grow ecommerce businesses. He’s also the co-owner of Inc 500-listed healthy coffee company, Lifeboost Coffee.

Matt has been featured on Forbes, Success Magazine, Entrepreneur, and Business Insider. He’s shared the stage with business icons such as Richard Branson, Robert Kiyosaki, and Sara Blakely, and Daymond John.

He’s been sharing his strategies to build businesses since 2012. Matt’s students have produced an estimated $9 billion in sales online.

You can connect with him on Instagram and Twitter at @mattclarktx.

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