We start our businesses with few skills. Then we learn.
We learn marketing, operations, finance, and management. We tend to gravitate toward one area. Soon, we think we’re better than most in that area of business.
This creates a problem…
We start to think nobody else can do that area as well as we can.
Then we’re trapped – we’ve created a permanent job for ourselves when our real goal was complete financial freedom.
The solution is to hire what you’re best at.
Most productivity and basic entrepreneurship advice focuses on hiring away the menial, repetitive, low-skill tasks in your business. If you spend an hour a day on admin work and an hour a day on customer service, you save a maximum of two hours per day by hiring those tasks away.
However, you now have to manage those people to do those tasks, so your real time savings is more like half that, or an hour a day.
If you want to free up 80-90% of your time, you have to hire the higher level tasks you think only you can do. For me, this was marketing, copywriting, and management.
I used to spend up to eight hours per day writing sales copy and planning marketing campaigns. Because I was good at it, I thought nobody else could do it. I was wrong.
Eventually, I hired away those roles and found myself with entire days free from obligatory work in my business.
It was amazing…and a little scary. If I wasn’t doing that work, what was I going to do? I had to grow and to learn and to elevate my work to a higher level.
If you want to build real long-term wealth, get out of the day-to-day operations of your business. You should have zero required work. Then, you can either use that free time to generate even more wealth.
For the ultimate freedom, hire what you’re best at.